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Media Kit - The LGBT Marketplace, Gay2Day.com and Pink Banana Media

LGBT-Friendly Business
Leverage the Power of Individuals, their Interactions
and their Relationships!




Merging PR, Advertising & Social Media with...
The Power of Individuals, their Interactions and their Relationships!

Our job is to maximize your impact in the LGBT Community with REAL PEOPLE. Period! In this age of online DISCOVERY, we get real people talking about your company... your service... your products.

We Can Measure REACH & IMPRESSIONS

The Media Power of One
Individuals are the New Media in today's world... their Social Media Interactions become Engagement with their friends and followers, and in turn become Impressions with an incredible reach.

We can MONITOR & MEASURE the success of our campaigns

In-Depth Analysis Down to the Tweet
Detailed performance analytics for every piece of content across social media channels. We can identify what drives social media success, all the way down to the smallest of details.

A Word About Klout.com and Why We Include Their Scoring

Klout's Mission
Klout's mission is to empower every person by unlocking their influence.
Influence
For centuries, influence had been in the hands of a few. Social media has allowed anyone to drive action to those around them, democratizing influence. Klout measures this influence across several social networks and shows users how they impact the people connected to them.
Klout Score
The Klout Score, a number between one and 100, is a representation of a person's overall social media influence. The science behind the Score examines more than 400 variables on multiple social networks beyond a person's number of followers and friends. It looks at who is engaging with their content and who they are sharing it with.
Moments
Moments help a person discover how their content has influenced the people in their networks, and how that content improved their Klout Score.
Topics
Topics represent a person's passions and areas of expertise. Klout suggests topics for user based on their content that receives the most engagement from others. Anyone on Klout can add topics to a profile to better reflect who they are and what they talk about most.

Klout maps out friend relationships and their Klout scores

The LGBT Marketplace

$884B
Projected buying power of adult LGBT individuals in 2014
23%
of LGBT adults have switched products or services in the past year to a company supportive of their community
71%
of LGBT adults would remain loyal to a brand that supports their issues even if it's more expensive
47%
of LGBT adults are more likely to buy a product or service advertised to an LGBT audience

Pink Banana Media Network

E-Mail Distribution:
175,000+
Website Exposure:
200,000+ Uniques
Social Media Outreach:
500,000+


The Interpersonal Marketing Strategy by Pink Banana Media
This type of outreach is just a small part of the Interpersonal Marketing Strategy developed here at Pink Banana Media, bringing together more traditional marketing such as banner ads, e-mail and PR, and merging that with the power of social media and #hashtag marketing. For more information, go to:

Sample Gay2Day.com Profile Links:

Only with Gay2Day.com do we show you how to leverage the power of the individual to promote your brand with our state-of-the art interpersonal marketing techniques.

To purchase a Business Listing on Gay2Day.com, click here.

Gary L Featured Member
Deluxe Cycle Tours

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PinkBananaMedia.com
Pink Banana Media Network

  - PinkBananaMedia.com
  - ILoveGay.LGBT
  - ILoveGay.NET
  - GayRelevant.com
  - LGBTWeek.NYC
  - LGBTBrandVoice.com
  - LGBTBizTech.com
  - LGBTBold.com
  - LGBTNew.Media
  - LGBTDestinationMarketing.com



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